Data for OBMs | $397

This class teaches Online Business Managers how to turn data into direction. You’ll learn how to track what matters, measure results that prove impact, and present insights that drive decisions. By the end, you’ll know exactly how to build a simple measurement system that turns numbers into clarity, whether your client is running a launch, scaling a service, or just trying to figure out what’s working.

GET ACCESS TO THE CLASS

Downloadable Resources

Templates and checklists ready to implement immediately

On-demand video

Learn the skills you need in hours, not months

Lifetime Access

Revisit lessons and templates anytime as your business grows

This class is for you if

You want to learn how to track the right data (and ignore the rest) with a strategic OBM lens
You want to learn how to build measurement plans that actually help you make decisions
You want to learn how to turn messy metrics into reports that make your client say “Ohhh, I get it now”
You want to present insights clearly — even when the numbers aren’t pretty
You’re ready to prove the value of your work through measurable results

Template Inclusions

Client Measurement Plan Template
Metrics Definitions Cheatsheet
Client UTM Planning Template
Client Monthly Reporting Template
Bonus Training(s): SEO Basics + Dashboard Design Foundations

What You'll Learn

Module 1 - Foundation: Understand the Numbers

Learn why data matters, how to identify what’s worth tracking, and how to connect business goals to measurable outcomes using the Point → Path → Proof framework.

Module 2 - Setup: Make Measurement Work

Create your Measurement Plan, standardize tracking systems, connect tools like GA4 and Search Console, and implement clean UTMs and naming conventions.

Module 3 - Presenting: Turn Data Into Strategy

Build dashboards that visualize what matters, tell stories through data, and lead reporting conversations with confidence.

Capstone – End-to-End Implementation

Bring it all together by building your own full data system: Measurement Plan, Dashboard, and 3-Part Report — ready to use in your business or client work.

Frequently Asked Questions

Do I need to be “good at math” to take this class?

Nope. This class focuses on practical, OBM-friendly data skills — not complex formulas or analytics. I’ll show you exactly which numbers matter, how to track them, and how to turn them into insights clients actually understand.

Will this class teach me how to set up dashboards?

Yes. You’ll learn how to build simple, strategic dashboards that visualize performance clearly — without needing to be a data analyst.

What if my clients don’t have any data yet?

You’ll learn how to start fresh — setting up the systems and trackers that collect clean data from day one.

Is this class focused on marketing data or overall business data?

Both. You’ll learn how to apply data thinking across departments — marketing, sales, delivery, and retention — the way an OBM should.

How technical does this get?

You’ll use tools like GA4, Google Sheets, Google Console, and Airtable — but with guided templates and walkthroughs. The focus is on building systems that make sense, not tech overwhelm.

How fast can I start using what I learn?

Most students start implementing by the end of Module 2 — building their Measurement Plan and tracking real metrics within days.

Turn Numbers Into Insights Your Clients Can’t Ignore

Learn exactly how to collect, interpret, and present the right data so you can prove your value, make smarter recommendations, and elevate your role as a strategic partner.